Experienced in digital marketing, content marketing, small business, event planning, B2C, non-profits, branding, productivity, social media, and SEO. Living in D.C., but my roots are in Philadelphia.
Your school’s alumni network is likely an untapped - or underutilized - goldmine for both engagement and fundraising campaigns. Alumni have a very specific connection to your school and by leveraging their specific experiences, associations, and memories about their time in school, you can vastly increase their engagement in your community as well as increase your annual fund and other fundraising contributions.
Destination weddings are very popular as many couples love the idea of going somewhere tropical and creating a weekend or week-long experience for their guests. It’s a wonderful way to turn your big day into a vacation for your closest family and friends. If you’ve always dreamed of getting married outside of the U.S. we’ve rounded up the top benefits of having a destination wedding as well as key considerations before you sign any contracts.
A few years ago, I found myself juggling a lot of tasks in my job as a content marketing specialist. I was responsible for creating content, publishing blog posts and managing social media. I needed to find one does-it-all marketing tool to save my time and sanity.
The recent Republican tax bill is on everyone’s mind. What does it mean for individuals, their taxes, and their future? While much of this information is hazy, it’s been made clear that fewer people will be able to itemize their charitable deductions, meaning fewer charitable gifts are expected.
Your brilliant content marketing isn’t going to execute itself. Odds are you’re going to need to hire a writer at least on occasion to help make your vision a reality.
There are plenty of people eager to write for a living, but that doesn’t mean they have the skills and expertise you need for your brand. So how do you build your bench with knowledgeable and reliable writers?
Whether you’re a small business or a Fortune 500 company, chances are you need external help producing your content. Fortunately, content marketplaces have popped up en masse to assist businesses of all sizes in finding the right fit for their content needs. Content marketplaces let marketers experiment with content without adding headcount to their teams. It’s a fantastic system, if you know how to work with the writers.
You’re newly engaged! It’s a wonderful feeling to have your partner ask for your hand in marriage and take your relationship to the next level. The time between Thanksgiving and Valentine’s Day has been appropriately coined “engagement season” as many proposals occur during this time period. If you’re one of the lucky couples to become engaged during these months, congratulations and welcome to the club!
An annual day of giving is a fantastic way to drive donations and encourage participation from all of your constituents. Many schools have already adopted this practice and have realized good results from their day of giving. As development staff, we’re always trying to strive for better, so here are four ways you can improve your annual day of giving.
The holidays are right around the corner, and for marketers that means it’s prime time to engage with your customers and target audience. But in a world full of generic “happy holidays” messages, how can you create holiday content campaigns that people will actually read?
Year end giving is a great way to add a deadline for charitable gifts. While the fiscal year runs through June, it’s encouraging to have at least half of your fundraising goal met by the start of the new year. However, when people are focused on family and the holidays, how do you collect significant year end donations? Use these three tips to get amazing year end giving results for your school this year.
If you’re a small business trying to increase your reach and brand equity, look no further than Pinterest. While Pinterest may not necessarily come to mind when you think business growth and sales conversions, it should. There are countless statistics that show the power of the pin and how small businesses are leveraging their brands on this social media platform.
In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer service on social media.
Customer service may not be the first thing that comes to mind when you think of establishing a small business, but it should be! When you deliver amazing customer service, people take note. It’s an easy win for small businesses that are likely already delivering this kind of service anyway.
You’ve booked your venue, florist, music, caterer, and are down to the last details before your wedding day. To ensure your wedding day goes smoothly, have a complete wedding timeline so all of your vendors and day-of coordinator know what’s happening when.
Small business marketing is a progressive process. When you’re starting a business, your needs are different than when you’re in expansion mode. To bring the message home, the crawl, walk, run metaphor perfectly applies to small businesses. You need to be a sturdy walker before you can run, and you should be able to crawl before you walk. While not every business strives to run – as in grow continually, hire more employees, fully utilize digital marketing, etc. – it is helpful to know which marketing tools and apps are best for each business stage.
New businesses have a lot on their plate; from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task.