One of the most challenging components of social media is tracking your progress toward specific goals. There are thousands of metrics available, but choosing the right ones that align with your goals is the key. But how do you choose what to monitor? In order to get the most out of your social media strategy, ensure your priorities are in line and your goals are planned out.
When you look for a new service or product, where do you go? Most likely you search online to read customer reviews. These testimonials and honest opinions — for better or worse — inform many consumer's decisions. In fact, a BrightLocal local consumer survey found that, “97% of consumers looked online for local businesses," and that “85% of consumers trust online reviews as much as personal recommendations."
Online fundraising has quickly become a necessary component of schools’ fundraising strategies - and for good reason! Donors are more comfortable giving online now more than ever and often expect that they can give online through a donation portal after receiving a direct mail or emailed appeal. In fact, online giving has steadily increased year over year, growing 7.9% from 2015 to 2016 and 12.1% from 2016 to 2017.
Video is everywhere; from social media to websites to advertisements, you can hardly go a minute without encountering a video of some sort. In a world that is more and more receptive to video content, it’s only natural that video marketing is piquing the interest of businesses and brands across the globe. Video is an incredible medium that can quickly tell a story and represent a business more effectively than an image or text.
When it comes to customer service, Zendesk takes the cake for innovation and client engagement. They practice what they preach and their mission statement includes a nod to their broad-reaching priorities:
“Much like the art of Zen, the path to customer service excellence is a continuous journey that involves product, people, practice.”
Since its inception in 2008, Airbnb has prided itself on connecting with its customers and audience in unique ways. The company’s marketing strategies have run the gamut from “One Less Stranger” to “Belong Anywhere,” always with the emphasis on what the customer gets from a travel experience instead of what they’re selling.
We’ve all experienced it: you’re scrolling through your Facebook feed and you come across a recipe video that stops you in your tracks. Whether it’s for Hasselback potatoes or apple cream cheese rose tarts, you pause your social scrolling and watch the short video. Wouldn’t you know, most of those videos are produced by Tastemade.
The point of having a website for your business is to be found online, and specifically, to show up in relevant search results. In order for a website to appear in RIA-related queries, it must be optimized for search. This means the website content should include keywords that pertain to the industry. Content does not need to be peppered with buzzwords, but they should appear enough on a page that it signals search engines appropriately.
You've started your business and are ready to take it to the next level; now what? An easy place to start is applying for small business awards. These awards garner credibility and often lead to more brand awareness, sales and business growth. But where do you begin?
We've rounded up 5 expert tips that will make small business award applications a breeze.
A good logo can do wonders for a small business. It becomes synonymous with the brand and can stimulate feelings and associations toward a business that garners trust and loyalty. Think for a minute about companies that have great logos – they’re easy to recall and that’s what every business wants.
Each year, development teams are tasked with raising more money from their constituents and to do so effectively, they need to utilize new fundraising ideas. However, coming up with new concepts each year is challenging and takes creativity! Fortunately, we’ve rounded up four fundraising ideas that will help you hit your school’s annual goals.
From cloud-based data management to employee apps, the way retailers use technology to do business is shifting, and that shift starts with employees. When executed thoughtfully, better HR tech leads to better work culture, increased retention rates and improved efficiency — a win-win situation all around.
Alumni reunions have become a major piece of the fundraising puzzle for many schools. They provide a natural way to bring alumni from all generations together and get them back on campus. While the goal of alumni reunions is not strictly to raise money, reunions present a unique opportunity for schools to create reunion fundraising and participation goals from the entire class.