When you think of a good website, the footer section isn't the first thing that pops into your head, but it matters. A website's footer serves the function of a navigational menu and offers visitors easy access to key information about your business.
Your website may look welcoming and have a peppy, friendly tone, but does it help your customers find the information they need most?
When it comes to marketing and branding a small business, technical writing (also known as business writing) is a piece of the puzzle that’s often overlooked. And that can be a big mistake: Succinct, accurate, and intriguing technical writing is often critical to becoming and remaining competitive in the marketplace.
But it can be overwhelming for small businesses to know where to start, which is why we’ve done the work for you.
If you think tidying up is life-changing magic, then you’re going to love Rachel Rosenthal. This organizing powerhouse began her professional organizing business, Rachel and Company, in 2007 and hasn’t looked back since. Recently, Rachel spoke to us about how she balances building a brand from the ground up and continuing to evolve her business with raising her identical twin girls.
Small Business Saturday helps to kick off the holiday season — and with it consumers' desire to spend. The holiday, which falls on November 24 in 2018, encourages consumers across the country to 'shop small' — and it pays to take advantage of this incredible marketing opportunity.
Get ready with a plan and a marketing campaign that sets you up for your best season yet.
One of the most challenging components of social media is tracking your progress toward specific goals. There are thousands of metrics available, but choosing the right ones that align with your goals is the key. But how do you choose what to monitor? In order to get the most out of your social media strategy, ensure your priorities are in line and your goals are planned out.
When you look for a new service or product, where do you go? Most likely you search online to read customer reviews. These testimonials and honest opinions — for better or worse — inform many consumer's decisions. In fact, a BrightLocal local consumer survey found that, “97% of consumers looked online for local businesses," and that “85% of consumers trust online reviews as much as personal recommendations."
Online fundraising has quickly become a necessary component of schools’ fundraising strategies - and for good reason! Donors are more comfortable giving online now more than ever and often expect that they can give online through a donation portal after receiving a direct mail or emailed appeal. In fact, online giving has steadily increased year over year, growing 7.9% from 2015 to 2016 and 12.1% from 2016 to 2017.
Video is everywhere; from social media to websites to advertisements, you can hardly go a minute without encountering a video of some sort. In a world that is more and more receptive to video content, it’s only natural that video marketing is piquing the interest of businesses and brands across the globe. Video is an incredible medium that can quickly tell a story and represent a business more effectively than an image or text.
When it comes to customer service, Zendesk takes the cake for innovation and client engagement. They practice what they preach and their mission statement includes a nod to their broad-reaching priorities:
“Much like the art of Zen, the path to customer service excellence is a continuous journey that involves product, people, practice.”
Since its inception in 2008, Airbnb has prided itself on connecting with its customers and audience in unique ways. The company’s marketing strategies have run the gamut from “One Less Stranger” to “Belong Anywhere,” always with the emphasis on what the customer gets from a travel experience instead of what they’re selling.
We’ve all experienced it: you’re scrolling through your Facebook feed and you come across a recipe video that stops you in your tracks. Whether it’s for Hasselback potatoes or apple cream cheese rose tarts, you pause your social scrolling and watch the short video. Wouldn’t you know, most of those videos are produced by Tastemade.
The point of having a website for your business is to be found online, and specifically, to show up in relevant search results. In order for a website to appear in RIA-related queries, it must be optimized for search. This means the website content should include keywords that pertain to the industry. Content does not need to be peppered with buzzwords, but they should appear enough on a page that it signals search engines appropriately.